When I meet with potential and current clients, one area of the planning process that they seem to have the most difficulty in is choosing a color scheme for their event. It got me thinking that there might be others out there that are struggling with the same thing. Here are some easy ways to help you decide on a color palette.
- Follow the cues from your event venue. One thing you don't want to do is compete with the colors in your event space. One of my past clients had a color scheme of light green and aqua blue and I can remember her considering a place that had the walls painted royal purple. The room was so dark which conflicted with the high energy event that she was planning to host. Booking this location would have sent conflicting messages to the guests as well as not look visually appealing. Needless to say, we didnt' go with that venue.
- Get inspired by the season. Is your event taking place in the fall? The warm hues of the autumn season provide great inspiration for your color scheme. This technique certainly applies to winter, summer, and spring seasons. You don't have to look far for ideas.
- Choose your favorite colors. You can definitely start by choosing one of your favorite colors then adding a complementary color and a neutral color (black, brown, white, gray, tan). Another option would be to use your favorite color but use maybe four different shades of your favorite color to create a monochromatic palette.
- Choose as many colors as you want. One hang up people have is the number of colors you should have in your color scheme. If you want four colors, go for it! If you only want two, why not! There's no hard fast rule to this but I do tell my clients that five is probably a good limit.
Kuler
Color Scheme Designer
Colorbender
~Emmanuela
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